About BookOfMatches.com BookofMatches was started in 2003 as free dating site. Bookofmatches.com was founded on the principals of creating an online community that was fun, free, and easy for everyone to use. Being one of the top free dating sites on the internet they decided to change their business model. In December, 2004 Bookofmatches.com decides to convert its format from a free online dating site to a paid subscription model. Bookofmatches.com's CEO, Chad Brak, said: "We are headed in the right direction, but we now need to emphasize quality in a market that could use it," says Chad. "It's one thing to boast a lot of growth, but it's another to attract quality members."
But this business model had very short life. In 2008 BookOfMatches returned to free dating business model. Now BookofMatches.com is one top ten free dating websites. This switch was dictated by free dating boom after PlentyOfFish (leading free dating website) success. Bookofmatches.com has been in the business of providing service to the US, Canada and the UK online dating community for over a 5 years now. The site provides in depth profiling, real-time emailing, instant messaging, and a plethora of othe services.
 | Free dating website with thousands profiles inside. Perfect dating site for those who don't carry about site design and customer support. If you are looking just for friends and good writing skills this free dating website is created for you. Features like chat, instant messenger, forums, blog will help to increase your chances. | Brand level | Members database | Profile quality | Scam protection | Free Access | Features | Cost/Quality ratio | Overall | | 6/10 | 7/10 | 4/10 | 2/10 | 10/10 | 7/10 | 6/10 | 6.0 |
BookofMatches.com Registration ReviewBookofMatches offer fast registration as they write it will take only 30 secs to create profile. I tried to hurry up but even with my computer skills I spend around 1 minute to create profile at BookofMatches. It was really free and they don't ask any credit cards and it was quite fast. All other essay questions about your interests will be asked to later at my profile section.
BookofMatches Design ReviewDesigh is a weak point of all free dating websites. But I think that BookofMatches design is one of poorest. It all starts from site structure where nothing is undestandable and ends with blue text on red background in dating profile. Maybe it happens because site members can edit their dating profile color palette and it makes site browsing very difficult for eyes. Also here you will find low quality photos, different text size and fonts on BookofMatches members profiles, Windows-style buttons, big smilies in small message windows... All in one BookofMatches have really bad design and I think that even for free datingwebsite it is too much ugly.
BookofMatches Features ReviewFavorites used to play a hand in hand role with notifying you when they happen to be online. Now that this concept has changed (read Friend's Online above), favorites are merely for you to keep track of profiles that you want to remember for future reference. There are two ways to chat live with someone on BookofMatches.com. The first way is to add people to your friend's list. When someone is on your friend's list and is online at the same time as you, you will see their name appear to the right of your browser and be able to launch a chat session with them. The only other way to IM someone is to wait until they send you mail or reply to one of your messages. When that happens, you will see a link to chat with them. Also as a member of BookofMatches you can: - Start own blog
- Rate pics
- Take personality tests
- Discuss on different topic in forums
BookofMatches Pros ReviewHonestly speaking I don't see too many good points at BookofMatces except one. BookofMatches is absolutely free dating website with thousand active members. Without doubts you will have many opportunitites to date for free on BookofMatches.com at no cost to you. Also I would say that some features like instant messanger, chat, blogs and forums are talking into their favor comparing to other dating sites. Many free dating services don't have features at all except messaging service.
BookofMatches Cons ReviewDesign and site navigation is the most seriuos problem in BookofMatches.com. Until they solve this problem they will never have a chance to compete with leaders of free dating. Also BookOfMatches have many contextual advertising blocks what can mislead you and redirect you to other pages. It's normal situation for free dating websites to make profit on advertising but the differentce is how advertising blocks are placed. On PlentyOfFish they are integrated into website and are not offensive however on BookofMatches they are everywhere.
BookOfMatches Review ConclusionIf you are looking for free dating website - BookofMatches is one of those. You will not be asked to play for the services, more of that you will get all website services for free but for this you should be very calm person not to react to offensive advertising, low pictures quality and many other disadvantages which are usual for free dating websites.
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