Free Trial Dating Services. How Does It Work.

In our previous article we discussed what tactics dating services use to attract customers. Today we would like to discuss next trick from online dating business and describe how free trials offered by dating services works in real.

FREE TRIAL: FIRST 7 DAYS FOR FREE.
After spending few day by reading and saving other member profiles you are starting to think that I would pay for this service but I’m afraid that this site does deserve this price.

And a one sunny days you get email message sent by dating service team with great offer: “Try our service for 7 days free of charge!”.

“Wow, - you think. - “That’s great offer. I will send 100 letters to all my saved profiles and all other members I like but didn’t saved in my favorite’s folder. And in 7 day period I will collect all contact information about this person and I will do it free of charge! “

Then you take credit card and fill out order form, click the “Bill Me” button… And from this step your money are in dating service pocket.

No, it does not mean, that free 7 days are not free, 7 days a usually free but dating service got your credit card number and your acceptance to bill you as soon as 7 days period will over if you would not cancel it before. And usually after giving you some free cheese dating service subscribe you to most expensive subscription plan. In example Match.com after free 7 days will bill you for $29.99 (i.e. for 6 month subscription you’ll pay only $12.99 per month).

In other words, if you would not cancel free trial on-time you’ll be billed in double size for that period. And the most interesting thing is that dating service will do all what depends from them to hold you in 7 days period. Below you can read few reasons why you would not cancel 7 days trial period on-time and these are reasons why dating service offers you trial periods. They know that 70% of trial membership subscribers would not cancel their subscription.

WHY YOU WOULD NOT CANCEL YOUR FREE TRIAL SUBSCRIPTION
First two days you will use the dating service as much as you can by sending emails to all members. And after 2 days break you will get replies from members you have e-mailed. Only 3 days left and you understand that if you reply to all incoming emails next time you’ll get message you would not be able to reply to 2nd email without paying for subscription and you decide to stay with this dating and your card will be billed for most expensive plan.

Try to find instruction on how you can cancel free trial subscription. You’ll be surprised but big dating services hide this information on how to cancel free trial subscription from your eyes. Sure it is somewhere on site but where you can find it it’s a big question. At some dating services free trial cancellation is available only be sending cancellation request by regular mail, somewhere you should read 5 pages agreement to find email where to send cancellation request. And while you’re seeking for information on how to cancel free trial time is going on and your credit card will be billed if you would not find information in one week.

In the first week dating service advertise you profile to other members but then stop doing this. When new member join dating site his profile is showing in newsletters, on new members page, showing upper in members search results and so on. In result new member getting a lot of incoming mail and can’t reply to it without getting paid subscription. And when member get a chance to try service he take usually take it.

But when first 2 membership weeks is over your success level will depend only from your activity and accuracy in profile information because dating site get new members… You have to remember about first week success effect this when subscribing to free trial in this period. Things may go worth when you don’t expect this.

THE TIPS FOR TRIAL USERS
Accept free trial offers only if you really like the level of service you’re receiving. Because free trials are difficult to cancel due the reasons mentioned above.

Before purchasing free trial find the way how you cancel it or ask customer support.

If you are not planning to buy membership at the of trial subscription send cancellation request immediately after getting access to members area.

Bookmark us by clicking the heart in the angels can to visit us later and read our next “Online Dating Secrets” article about subscription plans. How to choose the best?