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Chemistry.com review and analysis by WTD
All dating business is speaking about Chemistry.com service recently launched by leading online dating resource Match.com. We took a pause to wait for more articles about Chemistry to understand what it really could means for online users and how it could help in find theirs Mr. or Mrs. Right.
In our days online dating is one of the most popular web areas among online users. There is statistics that one out of every 100 Internet users now posts a personal ad. So at least 10% of online users tried online dating and sure some of them had negative experience in online dating. New era of science-based dating sites came to the business like eHarmony, PerfectMatch and now Chemistry.com.
About Chemistry service
Chemistry is a new site from Match.com online dating provider, designed especially for people who are actively seeking meaningful, long-term relationships. In October 2005 Chemistry launched in four US cites (Denver, San Diego, Seattle and Washington DC), with a national launch planned for later in the year.
New Chemistry.com service use neuroscience to find ideal match for its subscribers. Chemisty matchmaking system is based on lengthy questionnaire designed by Helen Fisher, an anthropologist at Rutgers University.
By studying brain scans and behavioral studies, Fisher theorizes that the type of person who can ring your bell is hard-wired into neurons. Embedded in each of our brains is a "love map," she says, that guides our choice of a mate. Chemistry.com's questions are meant to determine that map in your brains.
Chemistry.com's scientific claims as Fisher says they're legitimate. Standart dating services search matches based only on similarities. Chemistry.com planning to work in other way:
"We're trying to get at some of the very subtle ways that people complement each other," - says Fisher - "Whensolving a problem, do you ignore secondary information and focus on the goal?". So Chemistry matchmaking system is more based on secondary factors which are invisible for our eyes.
Chemistry service review by WTD
Dating business goes crazy in our days. Every we hear about 10 leading dating sites doing different steps to increase their income. Before Chemistry service launch we devided online dating into 2 different areas: dating and matchmaking. And there were 2 heavy leaders in every field: Match.com and eHarmony. Not it seems that Match.com understood that it's a time to attack enemy positions by offering their customers scientific approach to dating.
We estimate that next move of online dating will be birth of hundreds science-based-matchmaking sites with different claims like brain scanning, color-likeness theory and more in this way.
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