Online dating dating boom in Australia

Online dating demand is growing everyday worldwide. This field of online business is already one of the most popular way of online entertainment. SMH article about growth and demand of Australian online dating industry could be very interesting to read to understand what madness is going on worldwide.

Here are some interesting quotes from report:

"1.5 million Australians - 14 percent of people online - visited dating sites in April, a rise of 102 percent in two years, according to Nielsen NetRatings. In America, Jupiter Research estimates that singles will spend $US516 million on online dating this year. Five of the top 10 online dating services are part of large multinationals such as Yahoo, Match and Lavalife."

"RSVP, the largest Australian website, with 580,000 members, boasts that in five years it has "facilitated" nearly 900 weddings and about 8000 dates a week." - when reading this have in mind Australian population including kids and over 65 years people is only 20 millions. It means that about 3.5% Australian people have personal ad at RSVP only.

"How much the Australian websites are making is anyone's guess. RSVP, the largest Australian website, with 580,000 members, boasts that in five years it has "facilitated" nearly 900 weddings and about 8000 dates a week. New members can put up their profile for free but must pay $6 for a "stamp" to initiate contact by email with another member. The volume of traffic and the low costs of running a site must make for healthy profits"

That's online dating boom in Australia, but on their stats you could try to imagine what money sums are in US and other countries like UK, Canada, France and some others. Online dating is profitable business in our days but everyday someone creates new dating site and this field business growing as soap bubble which could burst at any time...