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Interest-specific dating becomes more popular among singles
As the world of Internet dating has moved into the match-making spotlight, love-marketers have found new ways to get relationship seekers into the fast lane. CNews article published interesting arcticle about interest-specific dating today.
Currently we have thousands of dating sites offering their services for singles with general interests and there is huge competition between them for customers who are willing to pay. That's why dating site owners looking for new ways of online marketing and that's why we see such big amount of dating sites for pet lovers, sports fans and now even for golfers.
"Kelly, a recently separated father of two, decided to start the dating website just for golfers. After only two weeks of being online, the Halifax-based site had listed 160 registered members, some from Australia and Spain."
On what based such success of interest targeted dating sites? Susan Boon, from the University of Calgary's psychology department replies on CNews . She's crunching data from a study looking at Internet dating and says an interest-specific website allows someone to zero in on a compatible partner instead of searching through numerous profiles on a general interest site.
"I'm not at the least bit surprised to hear about the specialized sites because that would enable you to identify people who share common interests," Boon said. She expects that online dating will change its current form soon.
"When people meet people it's not so much because they're looking for a person . . . but they happen to be on, surfing around, and they say, 'Oh, here's a site about golden retrievers. I have a golden retriever. I'm going to check this out.' And then they go hang out there for a while and maybe start talking to people, and it's through that kind of casual conversation that they're more likely to meet somebody that they will actually meet face-to-face and possibly develop a relationship with," said Boon.
This tendency have to continue and we can expect more and more interest specific dating sites based on singles interests in online dating business. Every market is changing to the customers demand, online dating is not an exclusion as we see.
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