eHarmony found a new marketing way to promote their business. Now they decided to enter professionals sport. Tampa Bay Rays (Major League Baseball team) announced about strategic partnership for the 2008 Major League Baseball season with eHarmony.

Eharmony becomes the exclusive sponsor of the eHarmony Cam, formerly known as the Rays Kiss Cam. During each of the Rays 81 home games at Tropicana Field and Disney’s Wide World of Sports Complex, the club will host a “success couple” who met on eHarmony.

The couples will be featured live on the scoreboard after the seventh inning of each home game. eHarmony is the Internet’s No. 1 trusted relationship services provider. Every day, eHarmony hears from satisfied members who have found happy long-term relationships on eHarmony.com.

“The greater Tampa Bay area is an important market for eHarmony, and the fact that we have more than 80 eHarmony couples living in this area who are Rays fans makes this a win-win partnership,” said Greg Waldorf, CEO of eHarmony. “This partnership allows us to say thank you to our satisfied members who found love and happiness on eHarmony while also promoting eHarmony to prospective new members. The Rays have always been a very lovable organization when it comes to putting their fans first, and we believe that our strong relationship with our success couples ‘marries’ nicely with the Rays’ approach to engaging and spotlighting their fan base.”

Read full eHarmony press release or review here.

About eHarmony:

Pasadena-based eHarmony (www.eharmony.com) launched in 2000 and is the Internet's No. 1 trusted relationship services provider. eHarmony creates compatible matches based on traits that are scientifically proven to predict happier, healthier relationships. In 2007 eHarmony was ranked No. 5 in Deloitte's prestigious Technology Fast 50 Program and in 2008 eHarmony won the prestigious Entretech Annual Entrepreneurship Award in the Growth Company Category.