AskMen.com the male lifestyle web portal and largest world dating service Match.com announced that they had launched a new dating service. It is hoped that AskMen Dating, which launches today (October 27), will appeal to younger men. Speaking honestly this is not a new dating site but new co-branded version of Match.com on AskMen.com.The site will offer readers of AskMen access to Match.com's nationwide database but will have a "slick, male-oriented" site. It will have a quick search function that will allow users to browse profiles before registering.
Justin Keeling, general manager of AskMen.com's publisher IGN Entertainment Europe, says: "Dating is a serious business and we needed to form an alliance with a company who had the credentials and experience in providing tailor made services which our readers will respond to. Match.com was the obvious choice."
Jason Stockwood, managing director international at match.com, adds the partnership is a "fantastic opportunity" for the site to attract younger men to online dating.
Jason Stockwood, managing director international at match.com, adds the partnership is a "fantastic opportunity" for the site to attract younger men to online dating.
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