After less than one year DownToEarth, a free dating site run by Match.com's has relaunched as Stir.com. The new brand will focus on offering young adults ideas for where to go on dates.
“We’re thrilled to announce that Stir.com is going live today to give 18 to 25 year olds suggestions about the best places to go, and people to go with, based on their interests,” said Jacob Solotaroff, General Manager of Stir. “We learned a lot from our trial with DownToEarth.com and know that we have a unique way to help college-aged people interact with one another. Stir.com will help them mix up their nights.”
All of DowntoEarth.com's members have been rolled over to Stir.com. Older members will be incentivised to try Match.com.
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