This Match.com review is based on Arnaud Jonglez (Match.com General Manager for France) interview to Mark Brooks held on August 9, 2008 for his site Online Personals Watch. You can read full version review of Match.com activitity in France by reading this interview or you can learn the most important facts about Match.com services.

There are two kinds of dating sites in France – “self service sites”, where members are proactive and search the profiles and then “matchmaking sites”, where people take a test that can last up to one hour and at the end the system sends them the matches. The specialty of Match is that we have both. We still leave the control in the hands of the users but we also offer what we see as the best matching tests and services that are on the market, developed for us by Dr. Helen Fisher, one of the major researchers in the field of romantic interpersonal attraction and the author of “Why we Love”. We are targeting people that are around 30 years old. 50% of our member base is older than 30 years. The service is really made for people looking for long lasting relationships.

When we started in France, the online dating market was not well served. We discovered that France had the highest number of users who tried dating services according to a Comscore survey conducted last year. The survey found out that 22% of French web users tried a dating service at least once, when at the same time it was only 13% in the US, which is a much more mature market. But at the same time, when we were asking people if they were happy about the experience and if they would recommend it to somebody else, 60% said no. As the global leader we are present in 37 countries but we only saw this in France.

What the market was offering, was really short term relationships. Nobody was actually offering Love in the country of romanticism! We started asking people what they were looking for and most of them were looking for a relationship that works, a long lasting relationship. That’s why Match started to invest in the French market back in 2006 because the gap between the offer and users expectations was so big.

What’s the key distinctions between French internet dating and elsewhere?
People have different ways of expressing what they want and things may be appropriate in one country and not appropriate in other countries. But I think everywhere people tend to look for the same thing which is to find a mate and a relationship that works. In France we have a unique pricing. France is the only country in the world where we offer the service free for women.

Is Match mobile offered in France?
Yes we do have this service but we don’t push it very aggressively. We have it as an additional service that we offer to our users at no extra cost. Match mobile is not our key focus in France because we still growing fast on the web.

So if you live in France and want to join dating site for long term relationship that French Match.com is best option for you. They run their business to offer long term relationship possibilities for their clients and as you see from this review their level of service is very high and you should be dissapointed with it.

Comments

Add New Search

3.22 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."