Match.com is rolling out psychometric personality testing on its site to offer its 15m members better value. The 30-minute test will take users through 56 questions, some based on images, to help those searching for a partner. Early results show 88% of members were completing the test. Match.com international MD Jason Stockwood said the product was its biggest innovation in five years.
"We want to give people the best range of tools to help them find love," he said.
Tests are very popular these days on online dating services and Match.com decision to provide such kind of services is another boost for their sales increasement because they don't increase their membership rates but offer more and more different services for their customers.
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