While most industries are feeling some kind of financial crisis because of credit crunch happened in United States last year the free online dating sector appears to be benefiting. At least largest free dating site PlentyofFish.com informed that it has increased new members signups in the last few month.

Steve Moylan, co-owner and manager of the site, believes that people reaction to financial crisis is the only explanation for the increased interest in their free services.

"We have not undertaken any unusual marketing activity during the period, nothing that we were not doing in the months before this sudden increase in interest in our site," he said. - "We have come to the conclusion that people are looking for other ways of meeting people that do not involve going out on the town every night."

Single people have less pocket-money our days and trying to search another ways of meeting new friends and dates. Online dating is the best opportunity to contact other singles especially and if it is for free it makes win-win situation in most cases. That's why PlentyOfFish experience another peak of the form.

"Online they can search for and chat with other people in their area and make a date for the weekend, reducing the amount of money they have to spend going out to find a date in the first place," he PlentyOfFish manager.