Brand level - We decided to include brand level factor into our Top UK Dating Web Sites list because we hold it as important. Brand level shows mentioned UK dating site level level of popularity.  Dating site should have large advertising budget to establish its brand name in United Kingdom that's why established brand name force dating sites to do more for their customers not to lose a brand.

Members database - If dating web site have 2.000.000 members it does not mean that it should be automatically included into Top dating sites list. For us more important is active members database. Also you can understand this as members activity level. Sites with higher activity within the web site have better conversions and you chances to meet new love are higher.

Profile quality - This one shows how accurate and informative dating profiles listed on the dating web site are. Top UK dating web site should have high-quality dating profiles with high-quality photos, brief profiles description. New member browsing site should be able to get maximum information about person.

Usability - Usability is another important indicator especially for not-experienced users. Sometimes top dating sites from UK which are announced in different press releases have bad designs and bad site navigation. It makes membership less effective because member is used to spend minutes and hours on searching and writing. Pay attention to this factor if you want to join site with easy to understand navigation and well design.

Free Access - Shows how much you can do as a free member. In our opinion before paying for the service you must be able to try service for free to understand how it works. Most of top dating sites usually force member to spend 20 minutes for register. But it's not the way top dating site should work.

Features - Here we rate features and additional services dating website is offering to customers.

Cost/Quality Ratio- Cost per quality ratio shows how we rate service membership price to the level of service you are getting for this price.