After millions dollars were spent by True.com when they started they business they still can't get back to the positions they had 4-5 years ago. One week ago True.com announced Cornell McGee as the company's chief marketing officer and executive vice president. In his new position. McGee will direct TRUE's acquisition marketing, business development and sales efforts, continuing its expansion in the interactive space. It was announced that True.com will spend another $75 million dollars to return their positions.
"TRUE is always looking for viable opportunities to extend its reach in the marketplace and make itself not just an online dating site, but a destination portal for consumers," said McGee. "This $75 million is just a
jumping off point for TRUE and we'll have the flexibility to increase it when needed as additional program components are implemented over the coming months."
McGee graduated from the University of North Texas in 1993 with a BBA in Marketing. He went on to earn his MBA in Strategic Management from Texas A&M University, where he graduated as a member of the Beta Gamma Sigma Honor
Society in 1999.
"Our company has clear vision of where it wants to go and how it plans to get there," said Herb Vest, CEO of TRUE.com. "Cornell's expertise in finding and creating positive opportunities in the online space gives us the tools we
need to follow this direction and ensure that as the Internet grows so will TRUE.com."
Read full press release here
jumping off point for TRUE and we'll have the flexibility to increase it when needed as additional program components are implemented over the coming months."
McGee graduated from the University of North Texas in 1993 with a BBA in Marketing. He went on to earn his MBA in Strategic Management from Texas A&M University, where he graduated as a member of the Beta Gamma Sigma Honor
Society in 1999.
"Our company has clear vision of where it wants to go and how it plans to get there," said Herb Vest, CEO of TRUE.com. "Cornell's expertise in finding and creating positive opportunities in the online space gives us the tools we
need to follow this direction and ensure that as the Internet grows so will TRUE.com."
Read full press release here
About TRUE
TRUE is the leading scientifically-based online relationship service, whose mission is to help singles find long-lasting and fulfilling relationships. Founded on an advanced, scientifically-based compatibility test uniquely endorsed by Psychology Today and independently certified to meet the Standards for Educational and Psychological Testing, TRUE is the only online relationship service that actively seeks to further protect the safety of its communicating members by conducting criminal background screenings and requiring all members to certify that they are not married. With the help of proprietary research and in conjunction with national and international advisors in the field of relationship and psychology, TRUE's team of experts guides members step-by-step through all stages of the relationship-building process. To find out more about how TRUE helps people around the worldLive.Love.Learn(R) please visit http://www.true.com.| < Prev |
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