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Brand level - We decided to include brand level factor into our Top UK Dating Web Sites list because we hold it as important. Brand level shows mentioned UK dating site level level of popularity. Dating site should have large advertising budget to establish its brand name in United Kingdom that's why established brand name force dating sites to do more for their customers not to lose a brand. Members database - If dating web site have 2.000.000 members it does not mean that it should be automatically included into Top dating sites list. For us more important is active members database. Also you can understand this as members activity level. Sites with higher activity within the web site have better conversions and you chances to meet new love are higher. Profile quality - This one shows how accurate and informative dating profiles listed on the dating web site are. Top UK dating web site should have high-quality dating profiles with high-quality photos, brief profiles description. New member browsing site should be able to get maximum information about person. Usability - Usability is another important indicator especially for not-experienced users. Sometimes top dating sites from UK which are announced in different press releases have bad designs and bad site navigation. It makes membership less effective because member is used to spend minutes and hours on searching and writing. Pay attention to this factor if you want to join site with easy to understand navigation and well design. Free Access - Shows how much you can do as a free member. In our opinion before paying for the service you must be able to try service for free to understand how it works. Most of top dating sites usually force member to spend 20 minutes for register. But it's not the way top dating site should work. Features - Here we rate features and additional services dating website is offering to customers. Cost/Quality Ratio- Cost per quality ratio shows how we rate service membership price to the level of service you are getting for this price.
Best UK dating web sites by Welcometodating.com  | Match.com is top dating web site not only in the UK. Match.com was launched in 1995 and continues to lead dating industry in most countries including UK. Throughout its 11-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Best services, best features, largest members database and strong brand. All this you can find on Match.com UK department. | Brand level | Members database | Profile quality | Usability | Free Access | Features | Cost/Quality ratio | Overall | | 10/10 | 10/10 | 10/10 | 8/10 | 7/10 | 10/10 | 9/10 | 9.14 |
 | Parship is new dating UK dating website but its high place in UK Top of dating websites is not a suprise. It is really one of the best dating services I have ever seen in United Kingdom. Parship is different from other top dating UK websites for all kinds of reasons, but above all its psychometric compatibility test. | Brand level | Members database | Profile quality | Scam protection | Free Access | Features | Cost/Quality ratio | Overall | | 8/10 | 8/10 | 10/10 | 9/10 | 7/10 | 8/10 | 9/10 | 8.42 |
 | Dating Direct is one of the first online dating sites which were established in United Kingdom. It was started in 1999 and now have around 2m active members within a site. For sure it should be included into UK top dating sites list. The price for membership is optimal and equal to the service quality you receive. DatingDirect.com don't have a lot of features to use but the strong sides are: large database, established brand and high conversion rate. | Brand level | Members database | Profile quality | Scam protection | Free Access | Features | Cost/Quality ratio | Overall | | 10/10 | 9/10 | 8/10 | 8/10 | 6/10 | 7/10 | 8/10 | 8.0 |
 | If you're young and single, live in United Kingdom who likes disco, night clubs and parties - Urban Social is your choice. It's top UK dating site for singles under 30 y.o. with millions of registered members from different UK areas this community definetely worth to be in the list of best UK dating sites. | Brand level | Members database | Profile quality | Scam protection | Free Access | Features | Cost/Quality ratio | Overall | | 6/10 | 8/10 | 8/10 | 8/10 | 7/10 | 8/10 | 10/10 | 7.85 |
| Meetic is included into all Dating Tops as one of the largest European dating sites. And largest part of it is UK Meetic. It is not so well-branded in United Kingdom as Match.com or DatingDirect but with 6m active singles and around 2m from United Kingdom it deserved inclusion into UK Top dating sites list. | Brand level | Members database | Profile quality | Scam protection | Free Access | Features | Cost/Quality ratio | Overall | | 7/10 | 9/10 | 8/10 | 6/10 | 6/10 | 6/10 | 8/10 | 7.14 |
 | GirlsDateForFree.com is one of the top dating web sites in UK. Main reason of this is that this dating service is 100% for women. Single UK women can find dates and contact them absolutely for free. That's why GirlsDateForFree database growth was so fast. Women looking for opportunity to dating for free while males goes to site to dating women. | Brand level | Members database | Profile quality | Scam protection | Free Access | Features | Cost/Quality ratio | Overall | | 6/10 | 8/10 | 7/10 | 7/10 | 8/10 | 5/10 | 7/10 | 6.85 |
 | Dating Telegraph is a part one of the most popular UK newspaper - The Telegraph. A website that has been created keeping in mind the varied needs of people looking for a partner is pretty comprehensive and well thought of. Site is recommended for those who look for intelegent dating. | Brand level | Members database | Profile quality | Scam protection | Free Access | Features | Cost/Quality ratio | Overall | | 7/10 | 7/10 | 7/10 | 7/10 | 5/10 | 5/10 | 6/10 | 6.28 |
| Loopy Love improved a lot in last few years but they still have a lot of work to make their site more interesting for site members. They need more creativity on site and add more functions to help Loopy Love members in their mission. However this dating site was included into UK Top dating sites list have one of the largest singles database and is very popular in UK (maybe because of its simplicity). Another fact to mention about LoopyLove: Loopy Love was included into Top 3 UK Dating sites and one of the world's most visited web sites by Alexa Ranking. | Brand level | Members database | Profile quality | Scam protection | Free Access | Features | Cost/Quality ratio | Overall | | 7/10 | 8/10 | 6/10 | 5/10 | 5/10 | 5/10 | 5/10 | 5.85 |
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Top Dating Sites 
